Introduction
Fashion design is the applied art devoted to the designing of clothing and
lifestyle accessories. This art is influenced by cultural and social attitudes
and has evolved over time and place. Fashion designing has come a long way from
the designer clothes worn by the royalty of the ancient world to the haute
couture products of the present.
Fashion designing is one of the most
lucrative, appealing, glamorous and exciting career options in today's world. If
you have a penchant for creativity, style and originality, a career in fashion
designing is the one tailor made for you. On one hand, the fashion industry
satisfies both the creative fancies and the materialistic needs of the people.
On the other hand, it promises glamour, fame, success and a high pay package to
the talented people.
However, it is also a demanding career, as fashion
designers need to combine their creativity with managerial skills to sustain in
this industry. Thus, if you can create magic with colours, shapes and designs,
then just obtain a professional course to begin a successful career in the
alluring world of fashion designing.
Step-by-Step
To start a career as a fashion designer, two types of qualifications are
required, that is, natural and acquired.
• Natural:
this skill set would comprise of a decent aesthetic sense, colour expertise,
good taste and sense of trends and fashion. An eye for detail, knowledge of
fabrics and so on is a big plus for those serious about a career as a fashion
designer.
• Acquired skills would be a qualification
from a decent, recognized fashion Institute. You can enrol for either a
full-time course or a part time certificate course. Students usually take these
up after their 10+2 level. Not that the courses are not available for graduates
or people with higher qualification. There are several short-term certificate
courses that are offered by the same fashion institutes for super
specialization, on part-time basis. These courses equip you with technical and
creative thinking skills.
Start Early
The word ‘fashion’ immediately conjures up images of glitz and glamour. The
onset of the International fashion market in India has given an impetus to the
fashion industry which has emerged as the booming industry and a career as a
fashion designer is like a pot of gold. So, many young people who are attracted
by these attributes decide to foray into the fashion industry.
While the
academic requirements are not very high, you need considerable aptitude and
talent to be labelled “designer” material. You must be highly creative to
combine colours, shades and textures and express your ideas through
sketches.
Your race for admission into a reputed fashion school will
begin straight after school. Subjects like drawing, painting, home science and
computer graphics will develop your creativity.
By the time you finish
the course you will have mastered the step-by-step making of a garment: from
designing to pattern making, production and even marketing.
Is it the right
career for me?
A career in fashion designing is right for you if you are talented and exude
style in everything you do. You must also possess the ability be original and
creative and love to make people look good.
Further, you must be creative
enough to combine colours, shades and textures and express your ideas through
sketches. You must also visualise new design, patters, garments and accessories
and enjoy working with fabrics and accessories.
If you have all this and
more in you then you are all, set to step into the arena of fashion
designing.
What would it Cost Me?
The fee structure varies from institution to institution. However, on an
average you will have to dish out more than Rs. 45,000 per annum to complete a
course in Fashion Designing from a reputed institution.
Funding/Scholarship
Some fashion academies extend merit based scholarships. These scholarships
usually waive off payment of tuition fee only. These waivers continue in the
subsequent year(s) on the condition that the awardees academic performance meets
the prescribed standards of achievement.
The criterion of these
scholarship programmes is based on the annual income of the eligible student’s
parental annual income. There are a few scholarships sponsored by reputed
companies for meritorious and financially deserving students. Scholarship
awardees also get educational loan facility to cover other payable fee and
expenses.
Job Prospect
In India, the fashion industry has just begun to come of age, as it is still
in its fledgling stage. This industry offers plenty of opportunities for
talented hard working and enthusiastic people. Prospects for fashion design
graduates are pretty good thanks to the huge and still growing demand for
“designer wear” and the equally outsized quantity of exports.
After
successful completion of the course, you can remain self employed.
Alternatively, several export houses, garment store chains, textile mills,
leather companies, boutiques, fashion show organizers, jewellery houses and
media houses recruit professionals interested in a career in fashion
designing.
Pay Packet
The Starting monthly package can be around Rs.10, 000 to Rs.15, 000. With
experience, you will acquire maturity in designing skills and a few years down
the line your salary would be in the range of Rs.30, 000 to Rs.40, 000 per
month. Of course, if you become a reputed designer you could demand the
world.
Great fashion designers salary always shows an upward moving
trend. However, hard work and a conscious effort to update the latest trends in
the fashion industry are imperative.
Demand and Supply
Economically India is progressing rapidly today with even better future
prospects. Therefore, the country is today witnessing rapid growth in many
sectors which includes the fashion industry.
Indian fashion is gaining a
lot of popularity abroad because of cheap labour and excellent craftsmanship.
Many top Indian designers are now catering to this growing international demand
for quality fashion products and accessories. In addition, for the demand for
Indian garments, designer saris and textiles are also of great
demand.
Many individuals choose careers in fashion designing today as
there are many areas of work and countless opportunities within this field.
Market Watch
The scope for fashion design jobs in India is immense as Indians have
increasingly become more fashion conscious and seek to enhance it in every way.
Clothing companies need to hire people in a variety of jobs, ranging from
fashion designers, textile designers, models, retailers, buyers and
merchandisers, to provide end-to-end solutions to their
clients.
According to a recent study, the India’s fashion designing
industry aims to grow to Rs.1, 000 crores from the current to Rs.180 crores
within the next 5 to 10 years.
International Focus
Better prospectus both in terms of salary and growth of fashion design jobs
is enormous and extends beyond India’s markets to international markets too.
Indian fashion designers are doing very well in almost all countries and hence
the scope has broadened for students of fashion designing.
Fashion
designers such as Ritu Beri, Ritu Kumar, Rohit Bal, Satya Paul and Tarun
Tahiliani are known worldwide. Many Institutions provide training to potential
fashion designers to expand their talent and become entrepreneurs in the fashion
world. The India Fashion Week has become an international fashion event, with
buyers from international stores making an appearance to transact
business.
With more and more Indians dressing up and focused on looking
good, there is an increasing awareness about fashion in India. The Indian
fashion industry is booming. The domestic Indian Textile market is worth $25
billion today and growing at an annual rate of 15-20%.
Mega Malls are
mushrooming all over. The Retail sector is witnessing a virtual explosion with
the Ambanis, Mittals, Birlas and now, the Tatas making a foray in this sector.
The fashion market will require thousands of trained professionals in the fields
of design, management, communication and technology.
Positives/Negatives
+ives
• The scope of fashion design is such that it’s cut out for success.
•
There are some glamorous aspects to this business, you may get to rub shoulders
with the rich and famous, but reaching there is absolute hard
work.
-ives
• Fashion designers need a lot of experience and hence they have to work as
assistant for any reputed fashion design firm in the initial phase.
• You
might want to set up your own studio but you will need a lot of money or have to
find investors who are ready to invest in your studio.
• Unless you have
some hands on experience, it is hard to get investors.
Different roles,
different names
As a professional fashion designer, you can work in areas like designer wear
production, fashion marketing, planning and concept management. Then there is
fashion media, design production management, fashion accessory design, quality
control and promotion of brands.
You can also work as a designated
costume designer, fashion consultant, personal stylist, technical designer,
graphic designer, production pattern maker or a fashion coordinator.
Other roles include: apparel production manager, fabric buyer, fabric
quality control manager, show room sales representative, illustrator, cutting
assistant and outside sales representative. Those interested in a career in
fashion designing can also become entrepreneurs and form their own
companies.
Top Companies
1. Fashion houses run by top fashion designers such as: Abu Jani, JJ Valaya,
Manish Malhotra, Neeta Lulla, Rina Dhaka, Ritu Beri, Ritu Kumar, Rohit Bal,
Sandeep Khosla, Tarun Tahiliani and so on.
2. Top notch garment and
textile export houses
3. Textile and fabric manufacturing units
4. Exclusive and branded fashion showrooms
Tips for getting Hired
1. Make a great portfolio that showcases your creative talents
2.
Apprenticeship under a well-known designer is desirable for getting hired in
this industry
3. Thoroughly research the market before making a foray
into it
4. Do freelancing for fashion houses and boutiques
5. Be
creative, exclusive and innovative
6. Don’t be impulsive and
impatient
7. Don’t get disheartened by rejections, understand your
drawbacks and work on it
8. Start affordable and once you have proved
yourself, you can go for the stars
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